Sindbad Toys' 3D Books uses Augmented Reality (AR) technology to create an immersive reading experience that will allow the user to see incredible virtually "real" 3D objects and animations that will pop off the book or cards. 3D books are designed to change the way we interact and experience stories, adventures, and learning. Augmented Reality (AR) is a groundbreaking concept that uses a computer, a mobile device, a webcam, and special patterned markers to make amazing 3D objects and animations appear in the real world that provide a high degree of engaging interaction that maintain interest in all of the Popar Toy series.

Sindbad Toys is subsidiary of AMTC which is the exclusive distributor for the original 3D Books in the Middle East, Africa, and Southeast Asia.